Set-up Facebook Page

Get Social and Start Selling!

We all know how social media impacts our everyday lives. Most cruises around the World Wide Web these days consist of some Facebook stalking or adding a few pins to our Pinterest boards. Now you might not have realized this, but the power that drives you to use social media on a personal level can be just as effective for your business.

I want to specifically focus on Facebook (let’s bite off one chunk at a time). I set up a Facebook account for my store {Simply Sassy}. Here is a quick tutorial on how to get your Facebook Page up and running using your personal Facebook account.

  1. Log into Facebook using your personal account and navigate to the Create A Page link at the bottom of your screen.

    Create A Page Footer

    Step 1: "Create A Page" Link In Footer

  2. Set-up your page as a “Brand/Product” or you could do “Local Business or Place” if you have a storefront or physical location your customers can find you. However, for most online only businesses the “Brand/Product” category makes most sense.
  3. Next, follow the prompts to upload your Facebook Profile image. I suggest using your logo or product image to reinforce your brand and/or products.
  4. Fill out the appropriate fields under the “Basic Information” tab. Remember to incorporate the voice of your shop – this is a chance for you customers to get to know you and your products.

    Basic Information Tab

    Step 4: Fill Out Your Basic Information

  5. Start adding product images and filling your channel. Now you may be wondering what should I post!? Give me a second and I will talk about the basic types of posts businesses should use. (See “Types of Posts” section below.)
  6. Now, here is the beautiful part – Invite your Facebook friends to “Like” your business’s Page and encourage them to find you on Goodsmiths!

    Set-up Facebook Page

    Step 6: Invite Your Friends to "Like" Your Page

Once you get your Goodsmiths store up and running, you will be able to share new products or featured products through the integrated social media buttons. This will make filling your channel that much easier. Below I have listed some basic “types” of posts that might work for your business:

News
New products, new color options, group buys, sales/discounts, etc. For example, let’s say I am launching a new product and want to build awareness for it, I would feature the product in a post and encourage subscribers to share the news, what a great way to get exposure for not only the product, but my store in the process.

Tips/Tools/Good-To-Know
People are on the quest to find information, so if you come across something interesting, share it with your customers. This doesn’t necessarily have to be product related, but that would just be a bonus if it was. For example, my online store will sell infinity scarves, so let’s say I am surfing the Internet and come across a celeb/model sporting and infinity scarf, I would share the article via Facebook and encourage subscribers to visit my store and buy theirs today!

Engage Your Audience
Ask questions or get subscriber feedback. For example, let’s say I had an idea for a new product, but wasn’t sure how well it would be received. You can use Facebook to ask your subscribers what they think and use that as a basis for going ahead with the product, modifying the idea or maybe squashing it completely.

Thank You’s and Testimonials
Show customer appreciation and get praise. For example, let’s say I want to thank my customers via Facebook for purchases they have made. I would tag them in my post and it would appear in their Facebook news feeds. Here is the beautiful part, you have just increased your reach, because now all your customer’s Friends will  see they made a purchase from your store! Also, ask customers how they are liking a certain product to get their feedback and potential product review. Keep in mind it could be a mediocre or “gasp” bad review at which point you want to react quickly and help find a remedy.

Pictures, Pictures and more Pictures
From product images to people using your products. A great example of this would be to have your customers submit photos of them wearing or using your product to feature on your page. They can do this by sending you the photos or simply tagging your business’s page when they upload their images to Facebook. Another under utilized avenue for marketing is the product caption. Tell people a little about the product and how it can be used. For examples, check out some of the captions I put together for our albums, although I’m sure you can be more creative!

Remember, it’s one thing to set-up a Facebook Page for your business, but it’s another to “have” a Facebook Page that is actively talking and engaging its audience. Be the voice of your business in real time and keep it interesting and fresh. There is nothing worse than going to a Page that hasn’t been updated in months or that has minimal information, so come up with a posting schedule that works for you. Typically a couple times a week makes for the best frequency.

If you want to see an example Page, please feel free to visit the {Simply Sassy} Facebook Page. Keep in mind we are in the process of filling the channel as well so check back often for updates!

Have questions? Contact me!

Kelli- Kelli@Goodsmiths.com