Who doesn’t like opening up a gift? The feeling of receiving a perfectly wrapped gift is an intangible emotion that makes you feel special, appreciated and loved – even if you bought the item for yourself!
Gift Wrapping Ideas from Martha Stewart
I learned a very valuable lesson while working at a quirky gift and novelty shop, that packaging is just as important as the product itself! At first, I never thought I would be able to meticulously fold the tissue paper correctly and often wondered who would really notice if it wasn’t. Not sure I ever really mastered the art of tissue “gathering”, but my sweet manager always gave me a pat on the back and didn’t give in to the urge to completely redo my feeble attempt at gift wrapping!
Only after reflection, did I realized that the emphasis is not about having customers notice that the paper “isn’t” perfect, but rather their reaction when it “is” perfect! Now, when I shop at the funky little store, it is such a treat that I have them gift wrap everything because it makes me feel special and on most days after a full day of work and mommy-hood I will forget what I purchased by the time I get home so it is a fun little surprise!
RiffeRaff Soaps Store - Use of Branding in Product Packaging
Now you may be asking how this relates to Goodsmiths and your online store. The answer is
simple – packaging is a little touch that goes a long way in making your customers feel valued. Not to mention, who doesn’t like getting a gift delivered to their front door? The challenge in the online realm is how to ship the item and still make it look cute. You will be surprised how far coordinated tissue, a little ribbon, and a cute thank you card with your logo or personalized message will get you. As my mom and I think about what’s next on “our list” packaging is up there with pricing and inventory. What is the first impression we want to leave our customers with? What would make them feel like a little kid on Christmas ready to tear into the perfectly tied bow and matching tissue? What is going to tell our customers how much we appreciate their business?
Organza Bags with a Bow from EcoPartyTime.com
Go the extra step, whether it is a personalized thank you, a perfectly tied bow, some colorful tissue, or an ornate box. Remember, you are giving your customers the gift of a handmade product that has been made and packaged with TLC by hand!
Here are some websites that offer a great selection of packaging and gift wrapping materials to give you some inspiration:
Bags and Bows Online
Nashville Wraps
Creative Gift Wrapping
The Ribbon Retreat
Kelli- Kelli@Goodsmiths.com
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