After deciding to open an online store on Goodsmiths, my mom and I were really excited – spinning our wheels about which of our bazillion craft projects we were going to start selling to the masses. As we deliberated about fabric options, calculated actual versus retail costs, and even product packaging, what did not make it on our “online store set-up check list” was to come up with a catchy, all-too-perfect store name.
Oh the pressure of trying to sum up everything you want to articulate about yourselves and the products you are imparting seems insurmountable; however it is very attainable with a list of words and a trusty thesaurus. When it came to naming our store, I thought about what we were going to be offering (mainly jewelry, accessories and a few baby items thrown in the mix), so I thought long and hard about our style. Yes, it is true, I am very much like my mom in more ways than I care to admit, but our sense of style has melded over the years. So much so, in fact, that I have to call her whenever she is visiting to make sure she isn’t planning on wearing the increasing number of clothing items we share in common! I digress, now back to naming your store. We aren’t over-the-top or over-accessorized, nor are we plain-Jane’s or ever under dressed for any occasion. We both have big personalities and can be feistier than we should, however we know when to tone it down (or at least I do, I can’t speak for my mom!). I put together a list of words to represent the two sides of our personalities, which are nicely reflected in the products we will be offering.
The name of your online store should represent not only your products, but you "the crafter" as well
All of our craft-astic items are things we actually have already made for ourselves, so they truly fit our sense of style! I used the Thesaurus to help jolt my creativity and put together several combinations until one said it ALL!
The winner by overwhelming majority is Simply Sassy :: like mother, like daughter! It took several word pairings and even a few phrases sprinkled in to find the perfect combination of words to embody us, but it was worth all the head scratching!
When you are trying to find the perfect store name, think about those characteristics that make you unique, that make your products stand-out, and that defines your newly budding business.
Use a thesaurus to jump start your creative thinking!
Put these characteristics on paper and see how they fit together. Remember, the thesaurus is your friend and can make “just” become “simply” and “jaunty” become “sassy” before your very eyes!
Can’t seem to find the right name or just want a fresh perspective? I would love to help! Please comment or email me!
Kelli- Kelli@Goodsmiths.com
